Search the Site

search tips advanced search
home | e-mail | log in      

Is Strategy a Dirty Word?

In The Economist last March, a columnist attacked the latest writing of the renowned corporate strategist Michael Porter. There are countless examples of strategy studies that are perfected by management consultants, only to gather dust later in the company library.

For most enterprises, particularly the smaller ones, execution is far more critical than corporate strategy. While we would not suggest that no planning is necessary, the process can and often is subject to abuse. Those who spend significant amounts of time with the planning process are sometimes overtaken by the nimble competitor who is known for agility and reliable execution. Warehousing is an action oriented business. The ability to get things done has great value. Of course that execution must be done correctly and in a timely fashion.

Far more business writing is directed at strategy than at execution. Yet the most successful warehouse companies are known for dependable performance, not for brilliant strategies.


K. B. Ackerman Company
2041 Riverside Drive
Suite 204
Columbus, Ohio 43221
Phone 614-488-3165
Fax 614-488-9243

 home | e-mail Contents ©2003-18 K. B. Ackerman Company
Design ©2003 William Blinn Communications
Banner photo provided by Crown Equipment Corporation