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Most executives consider training as a morale builder for their employees. Relatively few recognize training is a way to retain your customers as well as your workers.
Customer returns are one example. If a customer calls to request authorization to return an item, he may be calling to ask for help in fixing a problem. When your people have the knowledge to provide that help, return rate will plummet and the customers will praise your service.
You should train your customer service representatives to foresee issues and help customers solve problems. A well-trained service staff can be a tool to grow your business.
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