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The Danger of Denial

Many of us have difficulty recognizing our own shortcomings. The only thing worse than finding out you have a problem is not finding out.

When one of our clients asked us to talk with a lost customer, we discovered that one person in that company was a friend, and therefore we learned a great deal about why the company changed warehouses. However, when I explained the customer's position to my client, we encountered arguments and denial. This executive simply could not accept the viewpoint stated by his former customer.

When we fail to face reality, denial impedes our growth. Nobody is perfect, and the best of warehouse operations will occasionally experience failures.

There is a deep instinct which causes people to deny painful facts, yet we must overcome this instinct in order to learn from the experience of failure.


K. B. Ackerman Company
2041 Riverside Drive
Suite 204
Columbus, Ohio 43221
Phone 614-488-3165
Fax 614-488-9243

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